It is about 50 years back when a migrated entrepreneur came from Pakistan with bitter travails of partition to Ahmedabad. That did not deter him at all from making a name for himself in distant Ahmedabad.
A name, Motumal Tanumal now a brand name in ‘Sharbat’ across the country has a loyal following world-over. It took a lot of dedication, hard work and indigenous recipes for a small ‘larri’ in front of the Kalupur railway station to make it into an established name in ‘Sharbat’
After the foundation was laid by the father, second generation of the ‘Sharbat’ entrepreneur Rajkumar Kukreja built the portals of success.
Today at Relief Road shop, the colourful racks of the shop resembles a rainbow with ‘Sharbat’ of various colours like bright red, fluorescent green, orange, brown and even off-whitelined on them.
These are the magic potions, which have been tantalizing the taste buds of ‘Amdavadis’ for over half a century now, the ingredients of which are a zealously guarded secret.
It takes lot of hard work, labour and culinary expertise to bring out the sweet potion in to the market and it is only the quality, which makes the brand a market leader.
Now the sweet potions (‘Sharbats’) are in great demand in far off lands like Dubai, USA, UK and South Africa.